PRIME STAR ETHOS:
The overall ethos at our Academy is that the children participate in sports in a safe and friendly environment. Fun is the key element and fundamental to our teaching method to inspire, encourage and develop the children's skills. We have in place procedures to ensure all the children are treated fairly and equally and all of coaches are aware of their responsibilities.

COACHING PHILOSOPHY:
We believe that children can gain confidence and a love for the game through positive feedback from coaches, parents. Careers, skill levels therefore develop at different speeds for each child. So, always we would like to provide positive feedback for the child for the effort he/she puts in training. Attention span is often short with younger children. We strive to keep them active by having a well-structured and organized session.

Competition is an important element of any sport and as children grow, they naturally become more competitive. We don't talk to the children about winning games, we feel our role and that of the parents is to help the children develop the ability to deal with competition in a healthy way. Effort and attitude is our focus.

We work on teaching fundamentals and skills during sessions but when the child plays a tournament we believe it is their time to use what they have learnt in practice. We will only give instructions if we believe it will help their performance, our aim is to help them enjoy the match and feel confident.

OBJECTIVES:
To have fun and let children develop a natural love for the game.
To teach the importance of teamwork and sportsmanship.
To give positive reinforcement based on effort as opposed to results
To Provide a Safe Environment
Our philosophy highlights our commitment to the development of your child.

"Participation with passion, focus & determination" is the motto of Prime Star Sport Academy and to encourage sporting excellence in our communities always remains our goal.

Together with our great programs & regular swimming, badminton, basketball & chess camps there is something for everyone at Prime Star Sports Services!!!

Prime Star Sports Services, focuses on delivering in the following key areas to reach our vision to ensure that everyone can enjoy Sports in UAE.
Participation – to encourage more kids and parents to participate in sports for leisure, health and fun
Development – to improve the delivery of sports in UAE through the development of learn to sports, clubs, volunteers, teachers and coaches and community partnerships
Performance – to improve the performance results of our UAE sports talent through coaching and through our continuously evolving performance program.
Corporate Services – to lead a cutting edge organization that supports our development, healthy living, and performance initiatives, including the attraction of resources to invest in sport.
MISSION STATEMENT
Prime Star mission is to "Empower each athlete to reach their goals and help them to become champions in life and sports."
VISION STATEMENT
Prime Star is the "epicenter" of progressive competitive sports. The main vision is to inspiring team performance through individual excellence by engaging mind, body, soul and spirit. Our model of excellence is built upon character, partnership, innovation, technology and implementation. It is embraced by our athletes, coaches, parents, friends, donors, media and the global competitive sports community.
CORE VALUES
Prime Star helps in developing the core values for life. Competitive sports at Prime Star builds teamwork, character, discipline leadership, self-esteem, integrity excellence, Ethics and physical fitness; all of which can be used for a lifetime.
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Badminton-specific flooring (court mats)., Adequate height (9 meters without obstructions)., Adequate lighting - 500 Lux or above., Reception/ admin availability during court hours., In-house stringing services., In-house store with badminton accessories., Dedicated seating facility for spectators (gallery)., Coffee shop/ Refreshments., Other activities (E.g., Yoga/ Table tennis).,

Parking facility available

Shower/ Changing facilities
Toilets (Male/ Female)
Gym/ Warmup/ Exercise facilities
Physio room/ Medical Services, Trained First Aid personnel.